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Reaching more remarketing audience

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

i setup a remarketing campaign

- list size is 9,200 users, based on 14 days, open, include past users

 

my campaign generates about 6,000 impression yesterday, which we felt isn't good enough.

 

Campaign is set to target all languages, the whole country.

 

how can we optimize the ad so that the campaign can generate more impressions?? 

 

1 Expert replyverified_user

Re: Reaching more remarketing audience

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Pchou,

I will recommend to increase your campaign budget and bid.

Thanks
Anand

Re: Reaching more remarketing audience

Top Contributor
# 3
Top Contributor

There are a few things to consider in this regard - 

 

> Use as many ad dimensions as possible. Not all placements show all dimensions.

> Avoid using frequency capping. It may reduce impressions dramatically

> Don't forget to add text ads in the mix

> And obviously,  the bids and budget.

 

Re: Reaching more remarketing audience

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
> Use as many ad dimensions as possible. Not all placements show all dimensions. => okay, will try on this
> Avoid using frequency capping. It may reduce impressions dramatically => no cap on impressions
> Don't forget to add text ads in the mix => let me consider
> And obviously, the bids and budget. => how do i optimise the bids?, i'm bidding at $11/CPM, Google is only charging me SGD2.59

Current display impression share is at 83.15%

Re: Reaching more remarketing audience

Badged Google Partner
# 5
Badged Google Partner
If you are achieving 83% impression share, then you need to expand your reach in order to accrue more impressions. Your remarketing audience isn't large enough to generate any more impressions as is. If impression branding is the goal, then expand your targeting.

Increase the remarketing list duration.
Add topics, interests, placements, KW targeting in combination with your remarketing audience.
Consider also using Google smart lists, and "like Audiences".
Tom