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Re-organising Adwords campaign

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# 1
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The adwords campaign was managed by someone else and the campaign is bulky and difficult to manage, Therefore i was wondering if i can create a complete new account. This account has been running for about a year now. Will this be effective? Will i be losing the recognition of my campaign from google? 

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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Re-organising Adwords campaign

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# 2
Top Contributor

Hi Dilhara, I wouldn't normally recommend creating a new Account merely because the current structure is poor.  Even poorly structured Accounts will have some nuggets of data in there to refer to and it'll be a lot easier to reference previous performance if it's still within the same Account.


I'd usually just label and Pause all the existing Campaigns and create my own new structure.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Re-organising Adwords campaign

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# 3
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Thank you for your insights Jon