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Re - effect of low ad group CTR

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# 1
Visitor ✭ ✭ ✭

Hi, may I please know the side effects, if any, of a low ad group CTR?

 

E.g. will having a low ad group CTR affect the Quality Score of its keywords when they are searched? I know that having a low CTR for individual keywords will affect the Quality Score for those keywords but cannot find any information on the effects of a low ad group CTR. 

 

Thank you.

1 Expert replyverified_user

Re: Re - effect of low ad group CTR

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# 2
Rising Star

Hi Le Cressida,

 

Welcome to the Community!

 

Ad group level CTR is just a reflection of CTR of all keywords in the ad group. Low CTR at the keyword level, would affect quality score. Essentially, when you work on increasing keyword level CTR, ad group level would also increase.

 

Good luck,

Sumanth

Sumanth Sridhar

Re: Re - effect of low ad group CTR

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Sumanth,

thank you for your reply and apologies for my late response.

OK, I understand that. But does having a low ad group CTR affect Quality Score at all? Is there a reason for me to want to increase my ad group CTR?

Thank you.