what is the best use of remarketing on diaply networks.
which is the best category, objective, theme where i can use the remarketing?
As for as the ROI concerened, what is best way to restrict the unwanted visitor through remarketing.
Like in case of eCommerce website, many user go upto checkout page but they exit without making payment. So you can target those visitors with some better promotional offer on display network..
To restrict unwanted visitors
1- Use correct & relevant keywords in your adgroup.
2- Utilize different match type
3- Use lots of negative terms
4- Check your search term for unwanted keywords and add them into negative keyword list.
These are few of the tips.
Remarketing is an advanced strategy which could be used to re-target your audiences who have either visited your site and have not converted for you. Similarly, users who reached your website, but didn't complete the sale and only created account. Similarly, there could be many more aspects depending upon which business you are into...
I would like to read this informative Wiki article written by TC Kim and the references included in that article. It will help you better understand this technique.
I am sure you have already read it, but just in case check out Google AdWords Help Article at
I hope this is of some help at least.
Best of luck
Also check out Googles new changes to remarketing through Google Analytics. This is remarketing anyone can fall in love with.
Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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