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Raise Max CPC

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



what the factors that causing raising & lowing the Max CPC ?


i see the Max cpc of my campaign raised then without any changes i see it low!!!


i found out that once the Max cpc is low meaning my campaign performance is working well


and vise versa,,


please advice






1 Expert replyverified_user

Re: Raise Max CPC

Rising Star
# 2
Rising Star

Good morning.


If you're using one of the automated bidding options, then the AdWords software will change the bids on your keywords according to the competitive market and the search traffic for the last time your ads were eligible to compete in an ad auction.


You can check your current bidding option on the Settings tab of the campaign.


Hope that helps!

Google AdWords Top Contributor