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# 1
Explorer ✭ ✭ ☆

Is it mandatory to have conversion tracking installed on website to use ROAS?

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Top Contributor
# 2
Top Contributor

Hi Kapil, no, it's not mandatory to install conversion tracking, but you'll need some way to measure "Return" if you're going to measure "Return on Advertising Spend" so it's by far the easiest way.  You can either use AdWords conversion tracking or Analytics goals.


So, while it's possible to calculate ROAS by using any "return" data from any source, I'd really recommend automating whatever you can.



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