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ROAS

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

 

Does the ads ROAS bidding strategy support settings offer such as...

 

a) programming ad

b) others...

 

thanks you

Re: ROAS

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
How target ROAS works

Using your reported conversion values, which you assign though Conversion Tracking, AdWords predicts future conversions and associated values. Then, AdWords will set maximum cost-per-click (max. CPC) bids to maximize your conversion value, while trying to achieve an average return on ad spend (ROAS) equal to your target.

Using target ROAS with different campaign types:

For campaigns that target the Search Network only or the Search and Display Networks, AdWords will try to achieve an average ROAS equal to your target across all keywords, ad groups, and campaigns using this strategy.
For campaigns that target the Display Network only, AdWords will achieve an average ROAS equal to your target across all ad groups and campaigns using this strategy. Note that target ROAS can't be used for the "Display Network only - Mobile apps" campaign type.

Details at https://support.google.com/adwords/answer/2979071#TargetROAS

Re: ROAS

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

But i want to know if i use ROAS estrategy then all cpc are calculated automatically?

so no matter what my manual bids were before ?

thanks