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ROAS Bidding

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# 1
Visitor ✭ ✭ ✭

ROAS adjust bids on keywords that have very few clicks (1-10).  Which isnt enough data to determine if a keyword is really a truelly good keyword, is this not wrong or have I missed something?  2-3 clicks isn't enough to determine true CTR,CPC, etc. so why is it for ROAS.

1 Expert replyverified_user

Re: ROAS Bidding

Rising Star
# 2
Rising Star

While I, as an "outsider" cannot see enough data to make sensible bid adjustments based on such limited data, I am not Google. Smiley Happy  They have access to a much deeper pool of data, including performance for that keyword across a wide range of accounts and for a longer historical time-frame.

 

They do a lot of behind-the-scenes data-crunching and analysis and by the time a tool like this is offered publicly, Google has a very high confidence that the results it produces are what they claim.

 

Sorry, that's about all I have to offer by way of explanation.


Theresa
Google AdWords Top Contributor
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