RLSA - setting correct bids
I've set up a separate campaign for RLSA. I set up bids on kw level but when I go to audiences, I see that they display the default bid which I have for a whole ad group, not for a specific keyword. In RLSA, will the bids still be taken from the keyword level, i have a separate bid for each kw?
Re: RLSA - setting correct bids
Adwords will always use the most deeper level of settings. So in this case, it will use your keywords bid for the AUCTION, but for general effects, it will always show your Ad Group level CPC in other parts of Adwords, since it would be a hard thing to show for keyword level.
Since the majority of people only use Ad Groups Bids, they turned this into default view for everything.
Hope this helps.
Leandro Martinez | Basta1Click