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RLSA: how to target non converters

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# 1
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 Hi everyone,

 

Can someone help please. I need to create an RLSA campaign that targets non converters. I know how to create a RLSA campaign that targets all visitors, the only thing I don’t know how to do is how to create a list of people who visited the site but didn’t convert (fill in a form). I’m sure it’s quite simple but then again everyone is simple when you know how.

 

Can someone help me please?

 

Thanks

 

1 Expert replyverified_user
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Accepted by topic author rashed k
September 2015

Re: RLSA: how to target non converters

Top Contributor
# 2
Top Contributor
Hi @rashed k

The simplest way is to make another remarketing list which includes those people that DID convert... then make a combination list which includes ALL of the site visitor list and NONE of the converter list... hey presto - a list that includes only the non-converters.

Yep - it is simple when you know how ;-)

Re: RLSA: how to target non converters

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# 3
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Thanks stickleback Smiley Happy