RLSA: how to target non converters
Can someone help please. I need to create an RLSA campaign that targets non converters. I know how to create a RLSA campaign that targets all visitors, the only thing I don’t know how to do is how to create a list of people who visited the site but didn’t convert (fill in a form). I’m sure it’s quite simple but then again everyone is simple when you know how.
Can someone help me please?
Re: RLSA: how to target non converters
The simplest way is to make another remarketing list which includes those people that DID convert... then make a combination list which includes ALL of the site visitor list and NONE of the converter list... hey presto - a list that includes only the non-converters.
Yep - it is simple when you know how ;-)