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RLSA Performance Drop, Why?

[ Edited ]
Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

RLSA.JPG

 

 

 

 

What could possibly be the reason why my RLSA performance plummet so hard.

 

In my "change history" all I did is I increased the keyword bid whenever necessary. And I even increased the budget of my campaigns.

 

I don't know why the clicks and impressions dropped. 

1 Expert replyverified_user

RLSA Performance Drop, Why?

Rising Star
# 2
Rising Star

Check your remarketing list - it might have stopped adding users.

 

RLSA Performance Drop, Why?

Badged Google Partner
# 3
Badged Google Partner

If you are using shared budgets, then where is the adbuy actually going? Another campaign could be spending the majority of the budget.

Tom

RLSA Performance Drop, Why?

Follower ✭ ☆ ☆
# 4
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Hi tomhalejr,

thanks for the reply. I was wrong, as I checked, the campaigns aren't running with shared budget. 

 

 

RLSA Performance Drop, Why?

Follower ✭ ☆ ☆
# 5
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Hello Rob,

Thanks for this. That's a good point. But as I checked it, the remarketing list actually grew even bigger. 

RLSA Performance Drop, Why?

Badged Google Partner
# 6
Badged Google Partner

Is it possible that there could be some automated rules or scripts affecting this campaign, that might not be obvious in the change history? 

 

 

Tom