RLSA - Broader campaign (target & bid)
I'm just about to test a new broader "target & bid" RLSA campaign but wondered how this impacts existing campaigns. Essentially i'm going to duplicate my MBM campaigns into 100% broad and apply a non converting audience. Theoretically speaking if a user visits the site and makes another search there is potential for both campaigns to trigger ads (RLSA & Non RLSA). How does the system handle this?
RLSA - Broader campaign (target & bid)[ Edited ]
November 2016 - last edited November 2016
The "RLSA potential cannibalization issue" is explored from all angles on this thread:
hth and best of luck with your RLSA campaign!