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Qulaity Score change when adding a same keyword newly

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# 1
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I am having a keyword in BMM which have quality score 6 but if i paused that keyword and add a new same keyword with same bid the qulaity score reahces to 8... why its happening ??? and if the reason is its taking average as its been added newly then for some days we can save our money and position of that keyword goes up ( due to high quality score ) keyword and if after few days the quality score goes down we can again add the same keyword and pause the previous... what is the sense of doing this???

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Marked as Best Answer.
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Qulaity Score change when adding a same keyword newly

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# 2
Top Contributor
Hi Ankus,

Welcome to the AdWords communitySmiley Happy

Every time when you add a new keywords, google assigns a quality score. This quality score is based on your competitors performance of this keywords.

Then after some days keywords start receiving quality score based on their CTR, account performance and relevancy.

This is the reasons your keywords QS changes after some days.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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