Question regarding multiple sites
We have a local competitor who is killing it in the search engines. They have a minimum of 3 different URLS and all sites have essentially the same content except for the names and service area. Everything else is identical. We are currently rebuilding our website and also have two locations and names for service areas. I had always thought doing what said competitor above is doing is supposed to hurt your rankings and possibly even lead to being banned. Could someone advise if this is the case as we are trying to determine the best way to handle our second location in terms of whether or not we should create a second site with unique content under it's URL or if we can just copy the content from our other location and change the names where needed as our competitor is doing.
Thanks in advance.
Re: Question regarding multiple sites
If your competitor has more than one ad on the same SERP, (triggered by the same search query) then this is most likely is done by using more than one account. This seems to be a violation of the "gain unfair practice", and you should file a complaint
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