Quality score and Call only ads[ Edited ]
August 2015 - last edited August 2015
If you do a call only ad and the phone number in the ad is different from what's listed on the landing page, does that reduce QS? I have a low QS of 5-6 for call only ads and not sure why. Keywords are mentioned in both ad and LP and the design is clean. My bid keeps me in a average position of 2-3.
Re: Quality score and Call only ads
No, this wouldn't impact your quality score at all. In fact, it's extremely common to do it that way.
I think what you're seeing is this: https://plus.google.com/+GoogleAds/posts/aw9kTjzGLcz
Please read it, it's actually pretty important. I'm surprised it wasn't mentioned on the AdWords blog or communicated to a broader audience. It should explain everything that you're seeing. Well, as much as is possible.