AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.9K members online now
2.9K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

Quality score and Call only ads

[ Edited ]
Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

If you do a call only ad and the phone number in the ad is different from what's listed on the landing page, does that reduce QS? I have a low QS of 5-6 for call only ads and not sure why. Keywords are mentioned in both ad and LP and the design is clean. My bid keeps me in a average position of 2-3.


1 Expert replyverified_user

Re: Quality score and Call only ads

Top Contributor
# 2
Top Contributor
Hi again H Dean.
No, this wouldn't impact your quality score at all. In fact, it's extremely common to do it that way.

I think what you're seeing is this:
Please read it, it's actually pretty important. I'm surprised it wasn't mentioned on the AdWords blog or communicated to a broader audience. It should explain everything that you're seeing. Well, as much as is possible.