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Quality Score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have several clients that I manage and I am wondering how I go about improving the quality score when I do not have any control over the clients website? I have talked to a few people at Google and they keep telling me about conversions, but I cannot do this either.

1 Expert replyverified_user

Re: Quality Score

Google Employee
# 2
Google Employee

That's a good question JessicaMurray, and hopefully the Community here will be able to share their thoughts on this. 


But a good place to start would be to try and increase your click through rate. This is an important component of Quality Score and is something you can address without changing the client's site. Using a strong call to action (like Call Today! Buy Now! etc) can help encourage users to click on your ads. 


Also to increase your ad's relevance I would recommend trying to include your keywords in your ad text if at all possible. 

This link here on Quality Score will also help you out here. 


Hope this helps!



Marked as Best Answer.
Accepted by Zee (Community Manager)
September 2015

Re: Quality Score

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi Jessica,


I recently wrote an article about the different elements in ad copy (that affect CTR).


I believe this would be very informative for you: