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Quality Score

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# 1
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if old campaigns affect a new campaigns starting QS is the solution simply to delete all old poor performing campaigns?thanks for any suggestions.

2 Expert replyverified_user

Re: Quality Score

Top Contributor
# 2
Top Contributor
Hello;
No; Deleted keywords continue to affect the overall account performances score, though, naturally, their contribution to the score diminishes over time;
So, deleting them will not change much.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Quality Score

Top Contributor
# 3
Top Contributor
Hi bill k,

The same is true for paused and/or deleted campaigns--they will continue to affect your QS even after deleted. But more weight is placed on current campaigns and more recent history. We don't know how much more, we just know it is weighted.

That said, if you have old campaigns that are under-performing or that have been paused, deleting them can help in the long run, but not immediately.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Quality Score

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# 4
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thanks guys.