Quality Score - Two Ads
Suppose I have one ad in one ad group
And for some keywords speech Buble is saying : Ad Relevancy : Below average
then i write new ad keeping same keywords into that ad.
What should speech buble now should say. And how it will be saying : Is Google taking into consideration of both ads in same adgroup or one ad ??
Re: Quality Score - Two Ads
Those indications are estimates, "overall rank" which is more "holistic" than based on data.
Work on your CTR (the usual stuff: tightly themed keywords, appealing ad-copy with a call to action, keywords match types... etc.) to improve QS,
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