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Quality Score - Two Ads

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Suppose I have one ad in one ad group

 

And for some keywords speech Buble is saying : Ad Relevancy : Below average

 

then i write new ad keeping same keywords into that ad.

 

What should speech buble now should say. And  how it will be saying : Is Google taking into consideration of both ads in same adgroup or one ad ??

 

1 Expert replyverified_user

Re: Quality Score - Two Ads

Top Contributor
# 2
Top Contributor

Those indications are estimates, "overall rank" which is more "holistic" than based on data.
Work on your CTR (the usual stuff: tightly themed keywords, appealing ad-copy with a call to action, keywords match types... etc.) to improve QS,

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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