AdWords
2.4K members online now
2.4K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Quality Score Issue

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All,

 

We have some Long Tail Keywords, let say of 40 characters

I have placed them in description line 1 & 2, still it says ad relevancy is below average. 

 

Because of this, My ads are not showing due to low quality score.

 

Please suggest your views?

Thanks!

Re: Quality Score Issue

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Quality score has many factors. Repeating your keywords in your ad several times will NOT improve your quality score.

Sounds like you are a little confused as to how quality score works, my best advice is watch this video. It is long and in depth but QS is probably the most important part of Pay Per Click

https://www.youtube.com/watch?v=rdFs4ZytHl4

Re: Quality Score Issue

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Simply & Kindly let me know, how to cover long tail keywords in the ads to have Ad relevancy
Marked as Best Answer.
Solution
Accepted by topic author PPC S
October 2015

Re: Quality Score Issue

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
Well as you will know you have a character limit, so unless you can fit the whole keyword in your add, you will lose some amount of quality score though this. I'd say include as much of the keyword as you can in your ad. if its very long include elements of the keyword on both description lines if you can. An Example:

"white ceiling light with shiny pull"

Headline: White Ceiling Lights
Desc1: Great Deals on White Ceiling Lights
Desc2: With Shiny, Long & Chain Cords.

You could try dynamic keyword insertion with these though. Occasionally you can get a few extra characters into a title this way, using Adwords editor anyway. Smiley Wink