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QS suddenly plunges, ads don't appear

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

It's a little baffling that keywords with 15-20% clickthrough rates going to pages with a low bounce rate (good user experience, relevant pages) suddenly drop in QS from 7/10 down to 5/6 and not display at all.

 

I've been running these campaigns with steady performance for five years. Any suggestions?

Marked as Best Answer.
Solution
Accepted by topic author Scott B
September 2015

Re: QS suddenly plunges, ads don't appear

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello, Welcome to the Community ,

 

It is a problem signaled by many today, take a look please at this thread and maybe subscribe there :

 

https://www.en.adwords-community.com/t5/Community-lounge/Ad-relevance-suddenly-changed-to-Below-aver...