QS not related to new website content
Hi, I recently changed my website design. The main URL is the same but the contect is very differnet. Now, I am creating Ad Group (one ad group for one keyword) and they keyword is exactly repeated in the title of ad and ad group. But the QS is not more than 4 whereas these phrases are completely relevant to the page content. I have some keywords from previous website content which their QS are more than 6. Then, my assumption is that Adword still using the previous website content and misuse them in calculating the QS of new keywords. Has anyone else had the same problem? What can I do for that?
Re: QS not related to new website content
In a new AdGroup, the QS isn't really based on the "relevancy" of the keywords to the page or the ad content. It's more about how well the keyword has performed for other advertisers.
Relevancy is not really the same thing as having your keyword in the ad text and on the landing page. It's much more about your CTR than anything else. You can improve the QS of these keywords by getting a good CTR as compared to its performance in other accounts. Your own history of the keyword performance is not part of the QS calculation until you have at least 1000 impression.
Hang in there for a bit, you should see improvement soon.
Best of Luck!