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QS and Call Only Text Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Fellow Advertisers, 

 

I have a question about mobile campaign QS that I can't seem to find any material on. My client has mobile campaigns that use Google forwarding number call extensions. We've also set the campaigns to only show the link to the phone number, so users are unable to click through the ad to the site. My questions is: does Google incorporate the click-to-call action in QS in lieu of click through to the site? Does Google recognize the click-to-call as a "click" and is in turn factored into QS? If not, is QS dependent on bids alone since there are no traditional "clicks" and no landing pages? 

 

Any insight would be helpful, thanks!

 

 

 

1 Expert replyverified_user

Re: QS and Call Only Text Ads

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello jvickery;


This is a very nice question;


Google does not reveal much about how QS is calculated for mobile devices. It says:

  • "Quality Score is evaluated depending on where your ad appears, meaning that you have a different Quality Score on Search and Display Network sites, as well as a slightly different formula for mobile devices"

 

Since "click to call" is in call metrics - I think it is counted as a click for mobile QS calculation. (But, as mentioned, I haven't confirmed this with Google)

 

-Moshe

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: QS and Call Only Text Ads

Zee Community Manager
Community Manager
# 3
Zee Community Manager
Community Manager

Hi jvickery, 

 

The only fact that I can confirm right now is that the QS works the same on mobile as it does on desktop. I'll find out more from the specialists team on this.

 

Thanks,

Zee
G+

Re: QS and Call Only Text Ads

Badged Google Partner
# 4
Badged Google Partner

The CPP bid is supposed to have some impact on adrank, but as far as QS...

 

If CTR is the primary factor in QS, and this is a click to call only campaign, in theory the PTR and phone calls would replace the CTR and clicks in the QS calculation. But, it's QS... Who really knows. Smiley Happy

Tom

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: QS and Call Only Text Ads

Zee Community Manager
Community Manager
# 5
Zee Community Manager
Community Manager
The quality score works the same on mobile as it does on desktop. However, there might be some factors in the auction that are slightly different for mobile devices. Having said that the quality score number that you see in your account is the right one.
Zee
G+