Pros & Cons of Enhanced campaigns
Re: Pros & Cons of Enhanced campaigns
Honestly, the cons at this point don't matter much...if you're concerned, you can wait until July 22nd (I think) and your campaigns will be upgraded automatically.
You can find out all about the (Pros) new EC features here: http://www.google.com/adwords/enhancedcampaigns/resources/
Simply put, EC is a requirement now, my thought has been to embrace and start optimizing now.
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