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Pros & Cons of Enhanced campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How effective can be enhanced campaigns for my high budget adwords account? Can anyone tell me the pros & cons of it?

1 Expert replyverified_user

Re: Pros & Cons of Enhanced campaigns

Top Contributor
# 2
Top Contributor

Hi Ashish,

 

Honestly, the cons at this point don't matter much...if you're concerned, you can wait until July 22nd (I think) and your campaigns will be upgraded automatically.

 

You can find out all about the (Pros) new EC features here:  http://www.google.com/adwords/enhancedcampaigns/resources/

 

Simply put, EC is a requirement now, my thought has been to embrace and start optimizing now.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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