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Pros & Cons of Enhanced campaigns

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# 1
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How effective can be enhanced campaigns for my high budget adwords account? Can anyone tell me the pros & cons of it?

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Re: Pros & Cons of Enhanced campaigns

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# 2
Top Contributor

Hi Ashish,


Honestly, the cons at this point don't matter much...if you're concerned, you can wait until July 22nd (I think) and your campaigns will be upgraded automatically.


You can find out all about the (Pros) new EC features here:


Simply put, EC is a requirement now, my thought has been to embrace and start optimizing now.



Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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