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Product listing converting keywords

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# 1
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Hi ,

 

 

Is there any way to know the converting keywords of PLA campaigns in Ad words or Merchant center???

 

 

 

 

Thanks in advance.

1 Expert replyverified_user
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Accepted by topic author willam s
September 2015

Re: Product listing converting keywords

Top Contributor
# 2
Top Contributor

Hi Williams,

 

PLA ads do not directly use the keywords. They rather use the merchant center data feed which you have in your Google Merchant Center account. 

 

But yes, I do believe that you can get the Search Terms (converting, non converting, irrelevant etc...) and I think you can use them to add negative keywords in your PLA campaign. In order to do that simply go to your PLA campaign, then click on keywords tab and then click on Details>> All. You will not see any keywords but the Search Terms users have used to click on your PLA ad and convert.

 

I hope that helps!

Pankaj