Possible to add remarketing option to a display campain?
Re: Possible to add remarketing option to a display campain?
Hi @Ana O,
It's possible, but you might want to create a new campaign for remarketing as you'll then be able to quickly compare data at a campaign level. If the idea is to target an audience based around your existing display campaign URLs, then you can still do this in a separate campaign.
This official Help Centre article provides guidance on how to create a new remarketing campaign. You'll also need to learn how to create a remarketing list and how to add remarketing lists to ad groups.
We'll be here to help you if you get stuck with anything!
ScottyD, AdWords Top Contributor
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