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Possible to add remarketing option to a display campain?

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# 1
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Hi all,

I have a display campaign currently running and I would like to add a remarketing feature to that existing campaign.

Is this option possible?

Many thanks.

1 Expert replyverified_user
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Accepted by topic author Ana O
June

Re: Possible to add remarketing option to a display campain?

Top Contributor
# 2
Top Contributor

Hi @Ana O,

 

It's possible, but you might want to create a new campaign for remarketing as you'll then be able to quickly compare data at a campaign level. If the idea is to target an audience based around your existing display campaign URLs, then you can still do this in a separate campaign.

 

This official Help Centre article provides guidance on how to create a new remarketing campaign. You'll also need to learn how to create a remarketing list and how to add remarketing lists to ad groups.

 

We'll be here to help you if you get stuck with anything! Smiley Happy


ScottyD, AdWords Top Contributor
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Possible to add remarketing option to a display campain?

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# 3
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Thanks very much!