AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.8K members online now
1.8K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Pls explain the Diff between Remarketing on Display and Searc (RLSA)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Everyone,

 

Few days back I heard about RLSA and confused how is this different from Old remarketing concept. How and who I am going to retarget using this method.

 

Thank you.

1 Expert replyverified_user

Re: Pls explain the Diff between Remarketing on Display and Searc (RLS

Top Contributor
# 2
Top Contributor

Hi Rohit,

 

The basic difference is that Remarketing was earlier available for only Google Display Network where the users browsing under the different sites available in GDN were retargeted using the concept of Remarketing by adding a small piece of code in your website.

 

Some days back, Google has made that facility available for Google search also where you can use the concept of remarketing to target people who visited your site earlier using Google search, but didn't convert.

 

Find more details about RLSA here: https://support.google.com/adwords/answer/2701222

 

Let  us know if that helps!

Pankaj

Re: Pls explain the Diff between Remarketing on Display and Searc (RLS

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆