Pls explain the Diff between Remarketing on Display and Searc (RLSA)
Re: Pls explain the Diff between Remarketing on Display and Searc (RLS
The basic difference is that Remarketing was earlier available for only Google Display Network where the users browsing under the different sites available in GDN were retargeted using the concept of Remarketing by adding a small piece of code in your website.
Some days back, Google has made that facility available for Google search also where you can use the concept of remarketing to target people who visited your site earlier using Google search, but didn't convert.
Find more details about RLSA here: https://support.google.com/adwords/answer/2701222
Let us know if that helps!