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Placement exclusion specifics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

I have 5 methods to exclude some placements in one of my campaigns.

They are:
1. Excluded placements list - Sites with flash games

2. Excluded keywords - game, games, fun etc.

3. Excluded site options - In Game 

4. Excluded single placements (out of exclusion list) - ; etc.

5. Excluded topics - games

Question 1: Which of these exclusion targeting methods works better and is there any problem that they work together in one campaign?
Question 2: Why when i have all this excluding methods in my campaign, similar sites (games) are still there... is there any problem with combination of all these methods?

1 Expert replyverified_user

Re: Placement exclusion specifics

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Re: Placement exclusion specifics

Google Employee
# 3
Google Employee



Thanks for your questions. Q1 - In my opinion, I wouldn't say neither is better nor worse than the other they are just different. Q2 - Even though you are excluding "games" the other sites may also target other things similar to games as well that you haven't blocked. 


Hope that helps.