Placement exclusion specifics
I have 5 methods to exclude some placements in one of my campaigns.
1. Excluded placements list - Sites with flash games
2. Excluded keywords - game, games, fun etc.
3. Excluded site options - In Game
4. Excluded single placements (out of exclusion list) - games2girls.com ; gamesheep.com etc.
5. Excluded topics - games
Question 1: Which of these exclusion targeting methods works better and is there any problem that they work together in one campaign?
Question 2: Why when i have all this excluding methods in my campaign, similar sites (games) are still there... is there any problem with combination of all these methods?
Re: Placement exclusion specifics
Thanks for your questions. Q1 - In my opinion, I wouldn't say neither is better nor worse than the other they are just different. Q2 - Even though you are excluding "games" the other sites may also target other things similar to games as well that you haven't blocked.
Hope that helps.