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Placement behavior

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I'm currently running a display campaign with automatic placements. Is there anyway to view a report of the placements with behaviour metrics such as (AVG time on page, bounce rate, etc..)

 

Any help would be greatly appreciated.

 

Cheers!

 

Khaled

1 Expert replyverified_user

Re: Placement behavior

Rising Star
# 2
Rising Star
Hi Khaled,

You should be able to have this IF you link Adwords with Analytics. Here's how:
https://support.google.com/adwords/answer/1704341?hl=en

Hope this helps.

Leandro Martinez | Basta1Click

Re: Placement behavior

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey,

Unfortunately this is not what I'm looking for. My account is already linked. What I want to know is how to gain insights on the automatic placements.

Re: Placement behavior

Rising Star
# 4
Rising Star
When you've linked accounts, you can Edit your Columns on Adwords to add metrics such as Bounce Rate, Pages/Session and so on, but I don't thing you can add those for the Display Placements Tab.

This is somehting that you'll probably have to look inside Analytics, and not Adwords I'm guessing. One way is to use Google ValueTrack parameters to pass {placement} to your Analytics, and then check all the metrics you wish.

More about ValueTrack here:
https://support.google.com/adwords/answer/2375447?hl=en

Leandro Martinez | Basta1Click

Re: Placement behavior

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Awesome, that sounds great. If I use the following http://www.example.com/?target={target}&placement={placement}, will this show the metrics that I'm looking for in analytics?

Re: Placement behavior

Rising Star
# 6
Rising Star
Yes, having this parameters on your URL gives you the ability to combine reports or even create custom reports, to filter sessions and users coming from that {placement}, and checking all the metrics you want (bounce, avg time on page, etc).

It's not something you'll have "naturally", but combining information and reports, you can have those.

Leandro Martinez | Basta1Click