AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.6K members online now
2.6K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Phrase match that must be accompanied by any other word

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it possible to set up keywords so that more than one word must be in the search query. For example, say I want the word 'widget' to appear, as this is my main search term, but experience has shown that people who only search for 'widget' with no extra words, never convert into sales.

Is there a way to enforce "widget" as a phrase match, but insist that some (any) other word must accompany it?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Darren-SB
September 2015

Re: Phrase match that must be accompanied by any other word

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hey Darren-SB,

 

I've never tried it but I think you can try this:

 

  1. Open a new AdGroup
  2. Add the term "widget" to the adgroup's keyword list.
  3. Add the term [widget] to the adgroup's negative keyword list.

It would be great if you could give us an update if it worked....

 

Cheers,

 

Asaf

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Darren-SB
September 2015

Re: Phrase match that must be accompanied by any other word

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hey Darren-SB,

 

I've never tried it but I think you can try this:

 

  1. Open a new AdGroup
  2. Add the term "widget" to the adgroup's keyword list.
  3. Add the term [widget] to the adgroup's negative keyword list.

It would be great if you could give us an update if it worked....

 

Cheers,

 

Asaf

Re: Phrase match that must be accompanied by any other word

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆

Hi

Nice suggestion by asafpaz 

But you can also use Broad match modifier with diffrent combinations like +widget +website or +widget +blog

More info at

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497702

Regards

Nik


Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Phrase match that must be accompanied by any other word

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I'll give that a try. Thanks.

Re: Phrase match that must be accompanied by any other word

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

@theniks

 

We already use modifiers, but what we've found is that there are just too many additional words. We're really looking for an "any word" as well as the key word solution.

Re: Phrase match that must be accompanied by any other word

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

@asafpaz

 

That solution is working. Thanks.

Re: Phrase match that must be accompanied by any other word

Participant ✭ ✭ ☆
# 7
Participant ✭ ✭ ☆

Thanks for the update - Happy to hear that :-)