Period vs Comma changing top ad format
I notice that the top ad changes formats if you ad a period vs a comma at the end of the first description line.
Bright Red Socks - Hand Woven Knit Socks.
Buy a Pair Now!
Bright Red Socks
Hand Woven Knit Socks, Buy a Pair Now!
Is there a best practice as to which, in general, works better? Or do you just need to test?
Re: Period vs Comma changing top ad format
Nice find! That's exactly what it is designed to do. If your ad is in a top position and you want to add the first line of text to your headline, put a "stop character" (.!?) at the end of the line.
You will need to test.