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Period vs Comma changing top ad format

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# 1
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I notice that the top ad changes formats if you ad a period vs a comma at the end of the first description line.

 

e.g.

 

Bright Red Socks - Hand Woven Knit Socks.

Buy a Pair Now!

brightsox.ca

 

vs

 

Bright Red Socks 

Hand Woven Knit Socks, Buy a Pair Now!

brightsox.ca

 

 

Is there a best practice as to which, in general, works better? Or do you just need to test?

 

1 Expert replyverified_user

Re: Period vs Comma changing top ad format

Top Contributor
# 2
Top Contributor

Hi birchlore,

 

Nice find! That's exactly what it is designed to do. If your ad is in a top position and you want to add the first line of text to your headline, put a "stop character" (.!?) at the end of the line.

 

You will need to test.

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Period vs Comma changing top ad format

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# 3
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So much to test....