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Performance optimization

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello there!


I have an Adwords account which is targeting UK and it was running quite good in the past, however, the leads have drastically gone down since January 2016. I am continuously optimizing the account by checking the search term reports, etc. Added more relevant keywords and created more ad copies but I am not getting leads in this account. The avg. CTR is 1.43% for this month and the average position is 1.1. Can someone suggest how to generate more leads in my business.

1 Expert replyverified_user

Re: Performance optimization

Top Contributor
# 2
Top Contributor
Hey Pearl,

Have any of these changed?

Competitors and/or their offerings?
Your conversion tracking - is it all still working the same?
Your best keywords/ad groups previously - how are they comparing today? Could just be one keyword not showing!
Number of clicks - if CPC has risen, then you will get less clicks from the same budget = less leads