Performance by location
Across the majority of my campaigns, one location delivers the majority of volume, however conversion rate is not great. Other regions deliver similar level of sales but much more efficiently.
So here is my question, is the dominant location throttling performance? in theory it shouldn't be as the campaigns are not restricted by budget so the remainder of the locations should be getting a decent impression share. Is there any worth to duplicating campaigns, having one target one region and the other targeting the rest of the country?
Re: Performance by location
I would actually try separating the campaigns and targeting these two location desperately and see how the performances going to be. Then test these settings for a week or two and see is there major difference in sales in terms of location. It would be easier to get a decision regarding this.