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Pass Ad Headline String In URL

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

Does anyone know if it is possible to pass the ad headline in the url, so I can ensure the landing page displays the Ad title which is being displayed (testing ads with different headlines). I have keyword level destination URLs.

 

Thanks

 

Nick

2 Expert replyverified_user

Re: Pass Ad Headline String In URL

Top Contributor
# 2
Top Contributor

Hi Nick,

 

As far as my understanding goes, you can use keyword insertion and implement that either in ad text or your display URL. But you cannot pass the ad headline in URL. That's my perspective.

 

If you want to add the keyword insertion, here's the help center reference you can read: https://support.google.com/adwords/answer/2454041?hl=en

 

Pankaj

Re: Pass Ad Headline String In URL

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks, unfortunately my goal here is to ensure the landing page dynamically shows the headline of the ad. It must be possible to pass the headline somehow in the url...
Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Pass Ad Headline String In URL

Top Contributor
# 4
Top Contributor
Hello, Nick.

As Pankaj already stated, you cannot insert the headline of the ad in the URL. The closest you can get is by inserting the unique ad ID (see the {creative} ValueTrack parameter here: https://support.google.com/adwords/answer/2375447?hl=en). Afterwards you can pair the creative ID with the ad headline by querying an ad report from AdWords (which contains the ad ID and all its lines among others) and linking the two by the ID.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Pass Ad Headline String In URL

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Calin, I will give this a go.

Nick

Re: Pass Ad Headline String In URL

Badged Google Partner
# 6
Badged Google Partner

Hi Nick,

 

It's possible to do this manually on a case-by-case basis with your ad Final URLs and a bit of PHP. For example if your ad copy is:

 

Headline: Be Your Own True Self

Line 1: Our Product Enables You To Live The

Line 2: Life You Want. Order Online Today!

Final URL: http://www.example.com/landing-page

 

...change the Final URL to http://www.example.com/landing-page?hdln=be+your+own+true+self

 

Then on your landing page, include some PHP along the lines of:

 

<h1><?php if ($_GET['hdln']) {echo htmlentities($_GET['hdln']);} else { echo "This Is The Default Headline"; } ?></h1>

 

If you're using a dynamic keyword ad headline, of course your Final URL would look like this instead:

 

http://www.example.com/landing-page?hdln={keyword}

 

Hope that helps.