Pages/session, Exit Rate & Conversions are decreased abruptly on Mobile.
My account's Conversion rate is abruptly decreased from mobile, I have looked into my analytical stats and analysed that there's a huge decline in pages/session and increase in exit rate. Since, there's no change from developers side. We are seeing a huge decrease in conversions.
Note: Our Ad-Words account was suspended on 17th March. We have seen this decline just after that and the decline is only in Ad-Word side. All other channels, organic, direct, etc are fine.
Your help is much appreciated.
Re: Pages/session, Exit Rate & Conversions are decreased abruptly on Mobile.
Thanks for posting to the Community! You mentioned that your account was suspended mid-March--I'm assuming it's unsuspended now? Additionally, have you taken a look at your overall volume of clicks and impressions across device segments before and after the suspension?