AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.8K members online now
4.8K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

Pages/session, Exit Rate & Conversions are decreased abruptly on Mobile.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



My account's Conversion rate is abruptly decreased from mobile, I have looked into my analytical stats and analysed that there's a huge decline in pages/session and increase in exit rate. Since, there's no change from developers side. We are seeing a huge decrease in conversions.


Note: Our Ad-Words account was suspended on 17th March. We have seen this decline just after that and the decline is only in Ad-Word side. All other channels, organic, direct, etc are fine. 


Your help is much appreciated. 



1 Expert replyverified_user

Re: Pages/session, Exit Rate & Conversions are decreased abruptly on Mobile.

Community Manager
# 2
Community Manager
Hi Ahmad,

Thanks for posting to the Community! You mentioned that your account was suspended mid-March--I'm assuming it's unsuspended now? Additionally, have you taken a look at your overall volume of clicks and impressions across device segments before and after the suspension?