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PPC new website uses PPC what happens when the Google account expires

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are setting up a new web site and know it will take awhile for it to achieve any ranking so are considering using PPC so people will be able to find us.  But what happens if, due to unforeseen circumstances, we are unable to continue using PPC when the account expires?  Does our site get relegated to the bottom of the organic list?

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Marked as Best Answer.
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Accepted by topic author Kerrin A
September 2015

Re: PPC new website uses PPC what happens when the Google account expi

Top Contributor
# 3
Top Contributor
Hello there;
The "ppc system" (aka AdWords), and the SEO ranking are two independent systems that have no effect one over the other. You can stop PPC any time with no effect on organic ranking.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

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Re: PPC new website uses PPC what happens when the Google account expi

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Hi Kerrin,

Not sure what you're asking here. What do you mean by "the account expires?" PPC and organic aren't tied together. Whether you continue doing PPC or not won't affect your ranking in the organic portion of the SERPS: the two biggest factors affecting that will be inbound links pointing to your site & the on-page optimization you've done to tell Google what keywords it should rank you for.
Marked as Best Answer.
Solution
Accepted by topic author Kerrin A
September 2015

Re: PPC new website uses PPC what happens when the Google account expi

Top Contributor
# 3
Top Contributor
Hello there;
The "ppc system" (aka AdWords), and the SEO ranking are two independent systems that have no effect one over the other. You can stop PPC any time with no effect on organic ranking.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’