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PPC Campaign Strategy for Hotel Business

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are rolling out a chain - wide Hotel’s suites offer.

We have 9 luxury suites like - Tower Club Luxury Suite, Tower Club City View Suite, Tower Club Hangover Suite, Tower Club Signature Suite, Empress Suite Living Room etc.

What to do if we want to tap the audience based on Keyword selection, ad copies,
spends, device based targeting, etc without effecting the running campaigns? Please suggest me best solution

26325386Re: PPC Campaign Strategy for Hotel Business

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello,

 

You can enhance business and customer reach using Adwords.

You can set a campaign for your business with multiple Adgroup according to your business category.

 

As you mentioned you have a Hotel business so you can also run display(banner ads ) campaign for your business.

 

Best of luck Smiley Happy

Re: 26325386Re: PPC Campaign Strategy for Hotel Business

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Pushpendra,

Thank you for your reply.
Actually, we are already running campaigns for Hotels from 2008 & have different ad groups - as per Hotel name, location, offers.
In our hotels, we are introducing luxury suites like - executive suites, dream suites, city view suites etc.
But the main problem is Keywords (like executive suites offer etc )search volumes and popularity are very less (almost nil).
We don't want to run campaigns on GDN sites. Only want to target Google & Search partners.

Regards,
Phanendra

Re: PPC Campaign Strategy for Hotel Business

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

If you have some offers then offer extensions will be beneficial for your campaign.

 

Use Keywords with different match type with different Adgroup. You can also use specific and long term keywords, by this you will get few but valuable clicks.

 

Also target particular location ( city based). As you mentioned your keywords volume is very less then organic SEO will also be a good option for you.  

Marked as Best Answer.
Solution
Accepted by topic author phanen17
September 2015

Re: PPC Campaign Strategy for Hotel Business

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hello,

 

In addition to the great advice already received, you can add a remarketing audience, based on previous visitors from Search. You can select the "Bid" option instead of "Target and bid" and this way you can make the bids higher just for the remarketing for search audience.

 

This is explained here :

 

http://www.google.com/think/products/remarketing-lists-for-search-ads.html

 

Also you can build more RLSA ad groups targeted only at the previous audiences and to use broad match modified keywords instead of exact or phrase. With this method the BMM keywords will only match search terms typed by the audience, not by everybody in the area.

 

Just my 2 cents

Re: PPC Campaign Strategy for Hotel Business

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
Phanen17
If you want work with running account with more ROI from same and new offers from your organization, Just workout on "search Impression Share" you will get desired result.
 
 

Re: PPC Campaign Strategy for Hotel Business

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
@ Nandkumar, how to workout on "search Impression Share" ? please let me know

PPC Campaign Strategy for Hotel Business

Explorer ✭ ☆ ☆
# 8
Explorer ✭ ☆ ☆

Hi@phanen17

 

To answer your question here. I would say search impression share is basically part of your avg. position you are maintaining and the budget you are setting for the campaigns. When you have low impression share there are chances that either it's because of your campaigns a limited by budget if that is the case then try increasing the budget for your campaigns or it's because of your low ad rank which you can improve by improving your quality score & raise your bids further.

 

Hope this helps!

 

Robin

PPC Campaign Strategy for Hotel Business

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Hi Robin,

 

There is no lost of Imp. share (due to rank or budget) in the account. We are getting more than >95% impression share for generic keywords and 99% - 100% for brand terms. Avg. position we are maintaining is between 1 and 2. We are not facing any budget issue. 

PPC Campaign Strategy for Hotel Business

Explorer ✭ ☆ ☆
# 10
Explorer ✭ ☆ ☆

Could you please explain your question once again about impression share?

 

Robin