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PLA Optimization

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello Community Members,


I want to optimize a PLA/Shopping campaign, so can anyone help me with the best practices for that.


Thanks in Advance


1 Expert replyverified_user

Re: PLA Optimization

Rising Star
# 2
Rising Star

Hi Anurag,


Just to avoid re-typing others work, this thread has great tips from account structure, bidding, conversion tracking and videos to help you.


Hope this helps!

Re: PLA Optimization

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Focus on these items regardless of your goal (clicks, conversions or exposure)
1. ads that are tightly related to your landing page and are factual
2. link your GA to your Adwords, ensure your website is optimized for performance using Webmaster Tools and other tools
3. geo-targeting
4. remarketing later on
5. text ads and mobile ads first
5. display ads to expand/remarket your market later on