AdWords
2.6K members online now
2.6K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

PLA Budgets up by 600% in Q4, how can we improve PLAs?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello Community 

 

Does anyone have any hot tips out there for improving PLAs and Performance?

 

My #1 Tip (More of an advanced tip for inventory management)

 

Use the condition product target.  If your clients do large buy-ins on refurbished product, this feature is key! I have seen great results using this feature.

 

ComputerBob

 

 

Re: PLA Budgets up by 600% in Q4, how can we improve PLAs?

Community Manager
# 2
Community Manager

Hi ComputerBob, 

 

Did you notice this in your account? Do you need a specialist to look into your issue? 

 

Let us know.

 

Thanks, 

Mini

Re: PLA Budgets up by 600% in Q4, how can we improve PLAs?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Check where your PLA's Average Position compared to competition is, and raise/lower bid accordingly. Oh wait, Average Position is not offered yet! So basically roll the dice!

 

PLA's are working pretty well for us, but it's frustrating to basically bid blindly. Initially, we bidded across the board on different brands of products, but now we've separated them by products. So there's tip #1 - tightly targeted  PLAs

 

#2) Run reports using Dimensions/Keyword tabs. Make sure to still use Negatives Keywords. Some pretty broad terms can be pulled. For instance, a query we saw said something like "toaster oven under $100." We don't sell any under $100, so obviously useless (depending on who you talk to).

 

#3) Watch the text ads you put into your PLAs. Ready for something comical? An ad was denied because the term Match (match.com?) was used. Pretty broad, but ok google. The same term is in many of our regular adwords text ads with no problem at all.

 

I'm all ears for advice too, as these PLAs are still fairly new.

 

 

Re: PLA Budgets up by 600% in Q4, how can we improve PLAs?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Hey Mini

 

Notice?! I encourage it! (It was acutally published by Marin). Even with the minimal amount of control PLAs still perform better than traditional text ads becuase of the format.

 

No Thanks on the specialist.

 

ComputerBob