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Other company appears in "Ads related to YYYYY"

J W
Visitor ✭ ✭ ✭
# 1
J W
Visitor ✭ ✭ ✭

I was searching for my company name, which is a trademark.

When I enter YYYY another company appears at the top sponsored ads.

Does this mean that that company has used our name in their keywords?

1 Expert replyverified_user

Re: Other company appears in "Ads related to YYYYY"

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

Yes it is possible. Your best bet is to contact Google please see this article for more advice

 

http://support.google.com/adwordspolicy/answer/6118?rd=1

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Other company appears in "Ads related to YYYYY"

Top Contributor
# 3
Top Contributor

Hi J W,

 

Depending on your country, it is legal and acceptable to use your competitor's trademarked name. In UK, it is illegal and against Google policy.

 

Use of a trademarked name in the ad copy will usually result in the ad being disapproved. Exceptions can be granted by the trademark owner.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Other company appears in "Ads related to YYYYY"

J W
Visitor ✭ ✭ ✭
# 4
J W
Visitor ✭ ✭ ✭
in the UK used in the ad copy it is illegal.
However, used in the keywords it is LEGAL.
Very strange!!!