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Organic Traffic Conversion Showing as Adwords Converson

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

It Seems adwords is showing conversion from organic traffic as conversion into adwords.  Today I had only one conversion from a page which is not being used as a landing page in adwords. 

but adwords showing a conversion which in analytic, there is no conversion from adwords but from Google/Organic.

How is it possible?



1 Expert replyverified_user

Re: Organic Traffic Conversion Showing as Adwords Converson

Rising Star
# 2
Rising Star
Hi Anil,

Adwords and Analytics are tracking covnersions in a different way, that's why you may have different numbers. Are you importing goals from Analytics to Adwords or did you set up adwords conversion tracking separately?

If you are using 2 option and look at Goals in Analytics, Last non-direct click model was used to track conversions - it ingnores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting. So in your case probabaly customer has clicked on ad and then later came from organic performing conversion action.

Cheers, Alexey
UAWC Agency