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Organic Search Change for Mobile

[ Edited ]
Google Employee
# 1
Google Employee

I want to give a quick update on the recent changes concerning non-mobile friendly pages in Organic Search-only.




Starting Today, April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.


While this change will not impact your advertising campaigns, mobile friendliness has been an ads quality factor since November 2011 (blog post).




Today, we’re announcing two important changes to help users discover more mobile-friendly content:


1. More mobile-friendly websites in search results

2. More relevant app content in search results 


When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.


As more people use mobile devices to access the internet, our systems have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps.


I am not sure if my website is mobile friendly, is  there a way to test my pages?


Want to test your page? No problem. Checkout our easy to use mobile page tool.


How can I make my website more mobile-friendly?


Click here for some easy-to-follow video tutorials on mobile site optimization for SMB.


Follow this presentation for 25 design principles for mobile; a user-friendly guide for all advertisers.


You can also tune into our English Search Engine Optimisation Office Hours for tips and advice.


For Developers:


Here is the developer’s guide to mobile friendly sites. Our official Webmaster Blog Post can be found here.


Remember this update will not affect your AdWords performance or your individual Quality Scores.


That’s all from me,

Kate Smiley Happy

3 Expert replyverified_user

Re: Organic Search Change for Mobile

Top Contributor
# 2
Top Contributor
thanks Kate for update!
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Organic Search Change for Mobile

Rising Star
# 3
Rising Star
Thanks for the update here Kate!

Shashank Singh, AdWords Rising Star |
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Re: Organic Search Change for Mobile

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
Thanks for sharing it Kate Smiley Happy