Optimize your website with Google Analytics
"Shopping online is meant to be easy!" Would you agree with this statement? Reality usually looks very different. Advertisers sometimes forget that it's their site that sells their products and not necessarily their ads. And that's why it's important to know what's going on on your site. Google Analytics is a free tool that can easily help you to optimize your site and avoid common missteps online shop owners and non-savvy marketers do.
1. Don't distract your customer with products they don't want to purchase:
Tip: Remarketing with Google Analytics can offer you valuable insights about your website visitors who show an interest in your products and services.
2. Make sure you have a site search box that works:
3. Simplify steps for your online checkout and reduce your abandon purchases:
Tip: With a Destination Goal, you can specify the path you expect traffic to take, in Analytics referred to as a Funnel. When you specify steps in a Funnel, Analytics can the track where visitors enter and exit the path on the way towards your Goal. This data appears in the Goal Flow and the Funnel reports.
What are other common mistakes that you came across when shopping online? Share with us.
Re: Optimize your website with Google Analytics
We need to produce similar ones for AdWords
The scene: @ Tesco
Director: Jon (aka Cobnut)
Script: by Calin (aka AdWiser)
I don't mind paying the cashier
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