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Optimize your website with Google Analytics

Zee Community Manager
Community Manager
# 1
Zee Community Manager
Community Manager

Hi all,

 

"Shopping online is meant to be easy!" Would you agree with this statement? Reality usually looks very different. Advertisers sometimes forget that it's their site that sells their products and not necessarily their ads. And that's why it's important to know what's going on on your site. Google Analytics is a free tool that can easily help you to optimize your site and avoid common missteps online shop owners and non-savvy marketers do.  

 

1. Don't distract your customer with products they don't want to purchase: 

 

 

 Tip: Remarketing with Google Analytics can offer you valuable insights about your website visitors who show an interest in your products and services. 

 

2. Make sure you have a site search box that works:

 

 

Tip: Use Google Analytics Site Search reports to understand how many visitors are using it, what do they search for and understand visitor intent

 

3. Simplify steps for your online checkout and reduce your abandon purchases:

 

 

Tip: With a Destination Goal, you can specify the path you expect traffic to take, in Analytics referred to as a Funnel. When you specify steps in a Funnel, Analytics can the track where visitors enter and exit the path on the way towards your Goal. This data appears in the Goal Flow and the Funnel reports

Interesting Community article: Jon, the Top Contributor, wrote an article on how to succeed with your website. The article is called "First Things First or "Don't Forget Your Site".

 

What are other common mistakes that you came across when shopping online? Share with us. 

Zee
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1 Expert replyverified_user

Re: Optimize your website with Google Analytics

Top Contributor
# 2
Top Contributor

We need to produce similar ones for AdWords

 

The scene: @ Tesco

Director: Jon (aka Cobnut)

Script: by Calin (aka AdWiser)

 

I don't mind paying the cashier

Smiley Happy

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Optimize your website with Google Analytics

Zee Community Manager
Community Manager
# 3
Zee Community Manager
Community Manager
Hi Moshe,

That's a good idea. I'd like to see it happen. Smiley Happy
Zee
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Re: Optimize your website with Google Analytics

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Great information,
thanks to reply

Re: Optimize your website with Google Analytics

Zee Community Manager
Community Manager
# 5
Zee Community Manager
Community Manager
Thanks, Nisha.
Zee
G+