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Optimization

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# 1
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If a generic keyword is giving me most of the conversion But the ctr is less than 1%. Negatives added from sqr but still this keyword is spending most. What is the best possible scenario in this condition.

Re: Optimization

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# 2
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Is this keywords converting well enough?

 

Is the cost of Acquisition acceptable?

 

Is the ammount of clicks acceptable or do you need more?

 

The answers to these questions will determine what you need to do.

 

Cheers

 

J

Re: Optimization

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# 3
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40% of conversions are coming from this keyword. but the cost per conversion is high for this keyword.amount of clicks are more so dts y i want more relative click for this keyword to increase ctr & for better performance.