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Optimal Number of Ads in Ad Group

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# 1
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What is the optimal number of ads in an ad group?
Is it not recommended to have more than 3 ads in an ad group?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)

Optimal Number of Ads in Ad Group

Top Contributor
# 2
Top Contributor



Generally speaking, and with the default settings, your top two or three ads will be used nearly all of the time. Having many ads does not mean AdWords will use them. We aim for 3 well defined ads per ad group. 


Kind Regards,



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