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Optimal Number of Ads in Ad Group

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is the optimal number of ads in an ad group?
Is it not recommended to have more than 3 ads in an ad group?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2017

Optimal Number of Ads in Ad Group

Top Contributor
# 2
Top Contributor

Hi,

 

Generally speaking, and with the default settings, your top two or three ads will be used nearly all of the time. Having many ads does not mean AdWords will use them. We aim for 3 well defined ads per ad group. 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2017

Optimal Number of Ads in Ad Group

Top Contributor
# 2
Top Contributor

Hi,

 

Generally speaking, and with the default settings, your top two or three ads will be used nearly all of the time. Having many ads does not mean AdWords will use them. We aim for 3 well defined ads per ad group. 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile