AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

5.5K members online now
5.5K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

One ad group suddenly stopped showing/ performing, why?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

My keywords and ads suddenly stopped showing on Google Search Network. I performed a search using Ad Preview and Diagnosis and says:

Your ad is not showing for the keyword {keyword, but all keywords have stopped} Your ad can't show to users who aren't on the remarketing lists you've added to this ad group.


The program has been running for years until a few days ago.


Could it be due to Remarketing List on Search Ads? If not, what could be the reason?

Thank you in advance! Smiley Happy

1 Expert replyverified_user

Re: One ad group suddenly stopped showing/ performing, why?

Top Contributor
# 2
Top Contributor

Hi Kim, the first question I have to ask is, "What's changed?".  Have you added a Remarketing list in your Audiences tab for the Campaign?


Does anyone else have access to the Account?  You can check the Change History to look for recent changes.



AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: One ad group suddenly stopped showing/ performing, why?

[ Edited ]
Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hi Kim,

That is most likely exactly what it is. Your remarketing list that you have in that ad group does not have an audience. Go to the audiences tab of that ad group and have a look at the remarketing list there.


Or the remarketing list is limiting the scope of your ad group.

Hope this helps