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Number of conversions & conv.rate depends on daily budget? If so, how?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I'm running a real estate campaign(Search Network With Display Select-All features) with Rs.4000/Day and CTR is 0.56%. If I decrease the campaign daily budget to Rs.2000/day then it will effect the campaign performance? The factors CTR, Conversion Rate, cost/conversion will effected by daily budget? The ADS are't shown as often as they could be? If so, why?

 

Thanks,

1 Expert replyverified_user

Re: Number of conversions & conv.rate depends on daily budget? If

Rising Star
# 2
Rising Star
Hi balaji d,

Decreasing the budget by 50% would certainly have an effect on the number of conversions, since conversions are a result of clicks which in turn are based on impressions. In simple terms, if your ad isn't seen by 100% of your target audience, clicks would drop and so would conversions.

Sumanth Sridhar

Re: Number of conversions & conv.rate depends on daily budget? If

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Sridhar.

If campaign status "limited by budget " ( daily budget is lower than the recommended amount) then "ads aren't regularly showing as often as they could". Why? This means Ad impressions depend on the daily budget?