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Not Getting Leads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am also getting good clicks and as well as impressions, but not good leads or conversions, my landing page is http://www.remotebooksonline.com/rbo/index.html.

 

Plz give me a good suggestions, Thanks in advance.

1 Expert replyverified_user

Re: Not Getting Leads

Rising Star
# 2
Rising Star
Hi

Your landing page does not work for me. It give 404 error. Please re check

Re: Not Getting Leads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for replying,

you misunderstand the url, becoz I gave full stop at last. So, thats leads to 404 error, now you can check with below url
http://www.remotebooksonline.com/rbo/index.html
plz give me your valuable suggestions asap. Thanks in advance.

Re: Not Getting Leads

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
Hi Phani,

Landing page is not the only factor in this case. First of all you need to make sure that right audience is landing on your target page.

Which keyword match type you are using? If you are using broad match than chances are that your ad is showing up for the queries that are not much relevant to your ad or landing page.
For example users searching for “Premier Remote Bookkeepers” or “Remote Bookkeepers” will find your ad or landing page useful but queries like “Premier remote” or “institute of bookkeepers” will not find your ad useful so they will never convert. Try going with exact match, broad modifier or phase match and also create a list of all possible phases that you think are not relevant to your business and put them in your negative keywords list. This way your ad will never show up for those irrelevant keywords.

Other than this you can run A/B Testing of different variations of your landing page.

Some old discussions that you may find helpful in this case.
https://www.en.adwords-community.com/t5/Performance-Optimization/Getting-clicks-but-not-conversions/...
https://www.en.adwords-community.com/t5/Performance-Optimization/Why-am-I-not-getting-good-conversio...

Hope that helps,
Nouman