Non Producing Keywords
I am new to adwords and the few times I have used this community it has been very helpful.
Question, I have about 1/3 of my keywords that haven't had any impressions in the past 5 days. I have about 7000 total impressions for the same period.
Should I keep these keywords active? Should I delete or pause them?
I don't want them to affect my QS by having them active (most have a status of low search volume).
What do you think?
Thanks, once again, for your assistance.
Re: Non Producing Keywords
Keywords that get no impressions have no effect on your account or campaign scores, good or bad. Keywords with "low search volume" do not affect your account or campaign scores. All scores are based on CTR, and that can not be calculated for keywords with no impressions.
If the keywords have performed in the past or if you have reason to believe they will perform well in the future, keep them active. If you're tired of seeing the non-operforming keywords in the UI, delete them. If they are not useful now but could be useful in a different season, pause them.
Best of Luck!