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No impressions in some placement websites?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In my display campaign i am getting more impressions in one site ,no impressions in other websites targeted. i created different size ads relevant to Placement Websites.

 

but i getting impressions only one site .  i am not getting impressions in websites like 

youtube, thehindu, mtsindia.in

 

what i need to do , were i need to focus like in budget or ads or location ?

 

 

No impressions in some placement websites?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi @Digital R,

 

Are you targeting each placement in the same adgroup under your display campaign? Are you only targeting specific placements or have you also selected specific topics and interests & remarketing?

 

I have found that having both topics and Interests & remarketing options selected within the same adgroup drops the amount of impressions since the targeted audience is intensely refined. 

 

There are two options I would suggest to fix this issue and increase your impressions. The first one is faster while the second takes more time but may help further.

 

Option 1:

In your display campaign create two separate adgroups.

Have Adgroup 1 target all 3 placements as well as topics.

Have Adgroup 2 target all 3 placements as well as Interests & Remarketing. 

In both campaigns set the placements to "Target And Bid"

Then set Topics/Interests & Remarketing to "Bid Only"

 

Option 2:

Create 3 different campaigns - one for each placement

Create two adgroups in each campaign. 

Have Adgroup 1 target topics.

Have Adgroup 2 target Interests & Remarketing

Then set Topics/Interests & Remarketing to "Bid Only"

 

I have done this on multiple campaigns and have noticed a jump in impressions, an even better CTR and a lower CPC!

 

I hope this helps!