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No Conversions. Please help

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

 I have a curious problem. We tried everything including testing new Ad Copies, Improving the Landing Page and also applying new keywords and negative keywords. ECPC and Optimize for Conversions didn't help.

 

Here's the info :

 

1)  "dentist in bangalore" and +dental +clinics +Bangalore are the major traffic keywords and 

2)  Ads Are relevant : We only Suffer from a Low Expected CTR.

3) Landing Page  http://jasdental.com/complete-dental-care/

 

Keyword Max.CPC Impr. Clicks CTR Avg. CPC Avg. Pos Conversions Qual. score

+dental +clinics +Bangalore Rs.65.00 602 15 2.49% Rs.56.49 2.5 0.00 5/10

"dentist in bangalore" Rs.80.00 287 4 1.39% Rs.48.22 4.0 0.00 4/10

+dental +hospital +bangalore Rs.50.00 239 4 1.67% Rs.90.65 2.1 0.00 3/10

"cosmetic dentist" Rs.80.00 25 0 0.00% Rs.0.00 3.7 0.00 7/10

+dental +doctor +bangalore Rs.56.00 21 0 0.00% Rs.0.00 4.1 0.00 6/10

 

Can somebody provide some clues ?

 

 

 

 

 

 

 

1 Expert replyverified_user

Re: No Conversions. Please help

[ Edited ]
Community Manager
# 2
Community Manager

Hi Abey,

 

Thanks for posting to the Community. There are many factors at play here, and without seeing your account and having an in-depth understanding of your industry and location, I can't say for sure what the issue may be. You said in your title that you haven't gotten conversions, so first I would just say that eCPC and the "Optimize for Conversions" ad rotation setting won't help until you actually have conversions in your account for AdWords to optimize around.

 

I'd recommend reading through this in-depth post from @Ratan-Jha--he explains a number of important concepts there, as well as what to check on in your account to make sure everything is set up correctly.

 

Let me know if you have additional questions after reading through that!

Cassie

Re: No Conversions. Please help

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I am also from Bangalore.

I have around 8+ years of experience in Google Adwords & SEO.
Generally google adword is a good tool for large companies with huge amount of marketing spending.

But, It is not a suitable tool for small & mid size companies. Let me tell you, Why it is not suitable for small & mid size companies.

1. Adword is very expensive
2. The CPA is very high
3. You need to pay extra for adword expert
4. Most money spent without any result
5. Extremely competitive
6. Adword is best suited for large companies with huge budget
7. Expensive = Adword Cost + Salary of Adword Employee + Many landing pages , A/ B testing
8. Do not go with companies who provide Adword service, They will give worst result
9. ROI is one of the worst
10, Adword is very complex to maintain by yourself

Small companies should always find alternate method to acquire customers.

For Bangalore + Dental care, you can use posters and other conventional marketing, which will give better results.

Re: No Conversions. Please help

Community Manager
# 4
Community Manager

@Anjlina A I've worked with hundreds of small businesses who have used AdWords successfully, in-house and with a small budget. So Abey may very well be able to get a good return on investment with AdWords--but it does take time,  work, and as you said, knowledge, to make that happen!

 

Cassie

Re: No Conversions. Please help

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
hello,

I have seen few mistakes in your landing page

1- site is not having https access as per SEO view
2-keywords which have mention here are not exact matching in the meta keywords
3- site speed is too high
4- site is not SEO friendly
5- URL doesn't contain keyword
6-content is irrelevant.. talk about the services in the landing not about about us or any thing ...give effective information in landing with images and content

Re: No Conversions. Please help

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks Cassie ! Can I give access to the account so that you can check or can I give some data instead like screenshots ?

Re: No Conversions. Please help

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks Sandy for the suggestions !

Re: No Conversions. Please help

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Would you suggest any other CPC methods then ?

Re: No Conversions. Please help

Community Manager
# 9
Community Manager

Hi Abey,

 

Unfortunately we don't have access to your account from this forum--but you can get in touch directly with the AdWords support team and they'll be able to look at your account with you (for free) and provide some optimization recommendations specific to you.

 

You can get in touch with them here, via email, chat, or phone in most places!

 

Cassie